Community-First is the Key to Successful Virtual Events

For much of my career, I have worked for B2B event organizers and publishers in a variety of industries from spa and beauty to software and event production. In almost every organization post-2009, an Events-First strategy was one we were encouraged to embrace. I witnessed the decline of print publications, shifts to digital content and inclusion of webinars and podcasts to product mixes. I loved watching the surge of events, large and small. I participated in senior strategi