From Sh*t-show to Life in Seven Hours
The power of human connection 2020: A tale of two norms..."S**t-show, shocking, depressing, confused, numb" - All words used by...
Please Stop Fighting the Netflixification of Content Consumption
An open love letter and plea to the events industry Dear event professional and colleague; Please, I’m unclear as to why you keep...
Five Tips for Designing Virtual Events
I have fielded dozens of calls in the past couple of months on how to better design a digital event. Note, I use the word digital and...
Shiny Objects Will Be Abundant During Your Virtual Event - Replace with Tomatoes
Lately, along with many others, I have been thinking a lot about engagement tactics that could work for virtual events. However, another...
Community-First is the Key to Successful Virtual Events
For much of my career, I have worked for B2B event organizers and publishers in a variety of industries from spa and beauty to software...
Tone-Deaf Marketing in Covid-19 Times (Plus Super Star Cos Getting it Right)
As I've settled into my new normal, I have made it one of my Shut-In goals to reduce the clutter in my inbox and unfollow people and...








