Nicole PeckFeb 7, 20212 minNobody Tell My Son I Was Wrong. (It Was, However, Just Once)Marketing virtual events like in-person ones is like comparing apples to elephants. Back in 1996, I distinctly remember having a...
Nicole PeckOct 26, 20202 minFrom Sh*t-show to Life in Seven HoursThe power of human connection 2020: A tale of two norms..."S**t-show, shocking, depressing, confused, numb" - All words used by...
Nicole PeckAug 19, 20203 minPlease Stop Fighting the Netflixification of Content ConsumptionAn open love letter and plea to the events industry Dear event professional and colleague; Please, I’m unclear as to why you keep...
Nicole PeckJun 15, 20202 minFive Tips for Designing Virtual Events I have fielded dozens of calls in the past couple of months on how to better design a digital event. Note, I use the word digital and...
Nicole PeckApr 18, 20204 minShiny Objects Will Be Abundant During Your Virtual Event - Replace with TomatoesLately, along with many others, I have been thinking a lot about engagement tactics that could work for virtual events. However, another...
Nicole PeckApr 10, 20202 minCommunity-First is the Key to Successful Virtual EventsFor much of my career, I have worked for B2B event organizers and publishers in a variety of industries from spa and beauty to software...
Nicole PeckMar 28, 20202 minTone-Deaf Marketing in Covid-19 Times (Plus Super Star Cos Getting it Right) As I've settled into my new normal, I have made it one of my Shut-In goals to reduce the clutter in my inbox and unfollow people and...