Nicole PeckFeb 7, 20212 min readNobody Tell My Son I Was Wrong. (It Was, However, Just Once)Marketing virtual events like in-person ones is like comparing apples to elephants. Back in 1996, I distinctly remember having a...
Nicole PeckOct 26, 20202 min readFrom Sh*t-show to Life in Seven HoursThe power of human connection 2020: A tale of two norms..."S**t-show, shocking, depressing, confused, numb" - All words used by...
Nicole PeckAug 19, 20203 min readPlease Stop Fighting the Netflixification of Content ConsumptionAn open love letter and plea to the events industry Dear event professional and colleague; Please, I’m unclear as to why you keep...
Nicole PeckJun 15, 20202 min readFive Tips for Designing Virtual Events I have fielded dozens of calls in the past couple of months on how to better design a digital event. Note, I use the word digital and...
Nicole PeckApr 18, 20204 min readShiny Objects Will Be Abundant During Your Virtual Event - Replace with TomatoesLately, along with many others, I have been thinking a lot about engagement tactics that could work for virtual events. However, another...
Nicole PeckApr 10, 20202 min readCommunity-First is the Key to Successful Virtual EventsFor much of my career, I have worked for B2B event organizers and publishers in a variety of industries from spa and beauty to software...
Nicole PeckMar 28, 20202 min readTone-Deaf Marketing in Covid-19 Times (Plus Super Star Cos Getting it Right) As I've settled into my new normal, I have made it one of my Shut-In goals to reduce the clutter in my inbox and unfollow people and...