NPC
Nuanced | Passionate | Creative
ABOUT
Consulting with Passion and Purpose
Projects can be challenging; Change can be hard; I'm here to lighten the load of your existing team. Honesty and integrity are what motivates me and my priority will always be you. Why a Collective? Because I've always succeeded in my roles with incredible partners and vendors at my side. I can tap into vetted, trusted companies and individuals to assist when needed. I have led teams to great success at organizations like Questex and BizBash, working on such properties as; The International Beaty Show, International Esthetics, Cosmetics & Spa Show, Incentive Travel Exchange, Luxury Travel Advisor, GatherGeeks and BizBash Live and have presented at major events for renowned industry associations like; SISO, IAEE, and UFI. In 2019, I was honored to speak or MC in three countries at seven events.
SERVICES
A Strategic Partner Who Gets Sh*t Done
COUNSEL & ADVISEMENT
A Comprehensive Approach
Sometimes you just need some outside perspective and practical, easy-to-implement solutions to encourage you to move forward or need that kick in the butt to tack a different way and try a new approach. Marketing messaging, crisis communication, systems, processes, event launches, customer experience - These are all topics and projects we can tackle together.
SPEAKER AND FACILITATOR
Keynote, Workshop, Moderator, Panelist
My passion really shines when on a stage keeping it real, sharing my knowledge and energizing others. Frequently requested topics include: Actionable Tactics to Encourage Event Engagement, Setting the Stage for Optimal Outcomes, Leadership and Team Building and Tech Tools to Supercharge Your Company and Team. Presentations are customized to your group and both half - and full - day in-person sessions may be booked. Click here to listen to recent speaking gigs.
EVENT MARKETING AND ENGAGEMENT (INCLUDING VIRTUAL)
Expert Guidance
I believe that for outcomes (sales, relationships, fundraising) to be actualized at any event, that event needs to get to warmth. When warmth happens, outcomes are achieved. Let's figure out how to achieve just that. I have produced both in-person and digital/virtual events and both structures can achieve significant results. You can't just throw a ball-pit into the middle of the event and call it experiential. Activations must align with the event's goals to be successful. We can supercharge a coffee break or enhance learning by scenting a classroom. The sky's the limit and we have connections to some of the best production, activation technology and entertainment companies available.
COACH AND ADVISOR
The Path to Success
I've been fortunate in my career to have been mentored and coached by some of the best humans on the planet. As a business person and parent, I can guide and help you be the best possible version of yourself. Let's work together and create "SMART" goals: specific, measurable, actionable, relevant and time-bound. You can count on me to always be honest and direct. These sessions are often done via video calls.
Do you need help making important decisions? Contact me today and let me put you back on track.
SOME OUTSIDE PERSPECTIVE
Nicole is straightforward and to the point, yet approachable and easy to connect with. The way in which she presents complex topics helps event professionals at various levels understand the full capabilities of what is coming next, and I have left every session she has ever taught with new takeaways that I could put into practice immediately.
Andrea Eppolito, Andrea Eppolito Events
Nicole is an extremely effective marketer, who can contribute all along the marketing capability continuum - strategy development, service and execution provider, best-practice adviser, revenue contributor & growth champion.
Tony D'Avino, The Performance Collaborative
Nicole just gets it. She can quickly assess a challenge and was able to offer up both solutions and vendors that we have successfully integrated into our event strategy.
Walter Charnizon, Continental Exhibitions
ABOUT NICOLE
Leader | Maverick | Mom
I start every workshop with those three words as they are they are the tenets that guide me and for that I wish to be known for in all aspects of my life.
I am a seasoned event and marketing pro and was most recently the executive vice president at BizBash Media where I oversaw the events, marketing, and sales teams and helped position the company for acquisition. With more than 22 years in the events and media industries, I have had extensive experience developing and executing successful programs for new event launches and entrenched industry trade shows, inclusive of customer acquisition, event experience, and brand loyalty. I'm known for my passion and ability to break down concepts and reconstruct ideas to fashion results and I am also an advisor to event technology start-ups.
I stand firmly behind the belief that the personal handshake is irreplaceable and take tremendous pride in helping facilitate authentic and meaningful connections. I am a Robert Krakoff Leadership Institute graduate and was named to the Folio 100 in 2018. I graduated Magna Cum Laude with a Bachelor of Arts for both English and Communication from the State University of New York at Buffalo and reside in New York City with my son.